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Equine Export Preparation Training Clinic to be Held in Ontario in February

February 13, 2008

Ottawa, ON --- Equine Canada Breeds & Industry Division, Export Market Development Strategy and the Canadian Jumper Development Series will be hosting an Equine Export Preparation Training Clinic on February 29–March 1, 2008.

The two-day course will be held at Halton Place, a hunter/jumper tournament facility in Halton Hills, ON. The clinic will be beneficial for Canadian breeders, sales facilities and individuals interested in learning more about exporting Canadian bred and produced horses. The clinic will feature industry speakers who will discuss topics relevant to Canadian producers when implementing an export strategy.

Day One, “Breeding Canadian Horses for Domestic and International Markets,” will highlight specific issues for breeders, including type, quality, training, bloodlines and turnout requirements for Canadian bred and produced horses when positioned to target export markets. Participants will also learn about when to buy and when to sell, what potential buyers are looking for and the benefits of registering Canadian bred and produced horses with Canadian breed registries.

Day Two, “Sales and Branding in an International Climate,” will target topics such as international trade negotiations and logistics of sale, the current domestic and international market climate, sales and branding of Canadian bred and produced horses and breed/sales operations, and the value of the customer experience in the sales cycle. Participants will learn how to build a buyer list, how to negotiate a sale and how to facilitate shipping to foreign countries once the sale is complete.

The clinic registration fee is $100.00 per person for two-day participation and $60.00 for one-day participation (plus GST). Lunch is included. The registration form and event information can be accessed through the clinic organizer, Meg Krueger at info@jumperdevelopment.com or (416) 725-5915.

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