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Equine Canada Export Mission to Dubai, United Arab Emirates,

March 17-31, 2008

February 6, 2008

Ottawa, ON --- Equine Canada’s Breeds and Industry Division is inviting members, breeders and breed associations to participate in a mission to Dubai, United Arab Emirates, March 17–31, 2008. You can attend in person or simply send your promotional material to be given away on your behalf.

Delegates will exhibit from the Equine Canada booth at the Dubai International Horse Fair where they will meet with local and international buyers and Canadian Consulate staff. This unique event in the Middle East is complimented by a multinational trade fair and the Dubai International Arabian Horse Championship. The mission also includes attendance at a show jumping competition and an endurance race. To top it off, delegates will spend a day at the races for US$6M Dubai World Cup, the richest thoroughbred race in the world.

Itinerary

Monday, March 17—Depart

Tuesday, March 18—Arrive in Dubai

Wednesday, March 19—set up booth at Dubai International Horse Fair, free day

Thursday, March 20—Exhibit at Dubai International Horse Fair

Friday, March 21—Exhibit at Dubai International Horse Fair

Saturday, March 22—Exhibit at Dubai International Horse Fair or option to attend endurance race at Bou Theib (2hr drive)

Sunday, March 23—Visit endurance stables of H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance and Industry, visit Jebel Ali Equestrian Centre, visit Dubai Equestrian and Polo Club at Arabian Ranches

Monday, March 24—Visit Dubai Equestrian Centre and Emirates Riding School, tour Nad Al Sheba Race Track and Godolphin Museum, and visit tack shops located in the Camel Souk and Falcon Mall

Tuesday, March 25—Day Excursion to the Abu Dhabi Emirate to visit H.H. The President’s Stables Seih Sudeira Stud Farm (Arabian race horse breeding), visit Abu Dhabi Equestrian Club

Wednesday, March 26—Free day

Thursday, March 27—Day Excursion to the Sharjah Emirate to attend Sharjah Equestrian Club Show Jumping Competition, visit Sharjah Race Track and Sharjah Equine Hospital

Friday, March 28—Day Excursion to the Abu Dhabi Emirate to visit the President’s Camel breeding farm and the Camel races at Al Wathba Camel Track

Saturday, March 29—Attend the world’s richest thoroughbred race, the Dubai World Cup

Sunday, March 30—Free day, depart at midnight

Monday, March 31—Travel back to Canada

Package 1, March 17-31, 2008

Airfare, Hotel, Daily transport, Day Excursions, Exhibit at Dubai International Horse Fair, Dubai World Cup

Cost per person $4,600 minus a reimbursement of approximately $40 per day for food allowance.

Net cost = $4,100

Package 2, March 17-26, 2008

Airfare, Hotel, Daily transport, Day Excursions, Exhibit at Dubai International Horse Fair

Cost per person $3,425 minus a reimbursement of approximately $40 per day for food allowance.

Net cost = $3,080

Package 3, March 20-31, 2008

Airfare, Hotel, Daily transport, Day Excursions, Dubai World Cup

Cost per person $3,550 minus a reimbursement of approximately $40 per day for food allowance.

Net cost = $3,108

$225 per Association sending promotional material to be distributed (shipping to show not included)

$400 Company not attending in person but sending promotional material to be distributed (shipping to show not included)

This market has great potential and it is in need of horses, services and supplies of all kinds, which Canada can offer. In the last decade, the UAE Equestrian and Racing Federation has built strong infrastructure to support equestrian in general, particularly in the sports of Arabian and Thoroughbred racing, endurance, show jumping and polo.

The coordinated, generic export promotional activities of the past few years under the platform “Equine Canada, Exporting Canadian-bred Horses to the World” has raised Canada’s profile and created new interest from buyers around the globe who recognize the “buying Canadian-bred advantages” of excellent quality, bloodlines, expertise, customer service, environmentally responsible production and innovation.

The Breeds and Industry Division of Equine Canada is the national coalition of equine breed associations and industry members. The membership shares resources and expertise with unity of purpose to increase the long-term profitability of Canada’s equine sector.

This initiative is partially funded by the Canadian Agriculture and Agri-Food International (CAFI) Program of Agriculture and Agri-Food Canada and is in support of Canada Brand for food and agriculture.

Get involved! For more information, contact Susan Stewart, Breeds and Industry Division Coordinator, Tel: (613) 826-1155, sstewart@equinecanada.ca.

Application 2008 Mission United Arab Emirates

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